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iSellmobile_MARCH 2016

STORE TRENDS We attended HPS’s retail master class in London to find out some of the coolest trends in retail. Have a look below, any of them suitable for your store? In-Store Community Events This can be as varied as Foyle’s book shops hosting live jazz sessions, Urban Outfitters hosting indie gigs, John Lewis, EE’s Techy Tea Party and Tesco giving over space for community groups and charities. This helps turn customers into community members, leading to more local awareness, respect and footfall. Interactive Units Most shoppers are glad for the help of store staff, but there are always those that’d rather be left to work it out themselves. Interactive units provide additional information about a product, such as this Scala lift and learn system (pictured). When a device is picked up, the screen above displays product information and videos, when two devices are picked up, the screen compares the two devices on specs and key points. 8 RETAIL INNOVATION Virtual Tours Car manufacturers like tesla and Hyundai have opened physical stores utilising VR apps like Relay Cars Virtual Showroom (pictured). Many phone shops stock VR devices, and a VR demo is obviously a crucial part of selling them. But could it also be used to show off other devices in store? Working With Online A significant number of customers now browse in store and buy online. Instead of going for the close in-store, some retailers are trying a softer approach to ensure the online sale is made with them, with stores acting as a showroom. For instance, Microsoft’s five floor New York store (pictured) features advice booths to help everyone, regardless of where they bought their existing device, 160 sales associates and no alarms or security cables on the products. www.isellmobile.co.uk


iSellmobile_MARCH 2016
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